Is Google Testing The Penguin 4.0 Algorithm?

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Apr 6, 2016 • 8:27 am | comments (220) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates
 Google Penguin

I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off. 

It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers.
The folks at WebmasterWorld over the past 12 hours or so have been asking about it:

JS Harris, a senior Webmaster World member said:

I have a small list of 10 distinct keywords for my site that I check when I wonder if a major update has occurred. The bottom few results on page one generally come and go but the top spots stay immortal. They stay there, that is, until there is a major update.

I'm only ever mildly surprised when I see a would be contender for immortality disappear but it's usually because they've become frustrated with 'almost ranked' status(below the fold) and made major changes, which didn't help.

9/10 of the immortals have changed, in my opinion this has been a major update(affecting roughly 1% of queries, no doubt). Penguin perhaps?
Another person said:

Yesterday, I was ranked #2 for another brands keyword. Today, I am ranked in both position 7 & 8 for 2 separate articles... basically on my website I have a "vendors" page which has all their products listed, and then links to information specific to their products (more in depth). I did not take into account the confusion it would cause to Google, I would suspect it fairly easy to distinguish in this day and age... 
Martin Ice Web, another senior member also noticed traffic and algorithm changes in rankings.

I have some recent comments on my Google webmaster report with webmasters saying "yes something is rolling on. One of my website got hit really badly." Another said "I think there is an update happening too. Seen some serious movement on a few keywords, some good, some bad."

It would not surprise me if this is Google testing Penguin in the wild. If so, and all is good, we may see a Penguin 4.0 release this weekend or next? Wishful thinking?

Forum discussion at WebmasterWorld.

Reference Link:-

Google Panda 4.1 Now Rolling Out; Aims To Help Smaller Web Sites


One of my fears was that Google would announce a big algorithm update while I was offline for Rosh Hashanah and they did just that - although the update was not Google Penguin, it was Google Panda related.

This one, Pierre Far has the privilege of announcing on his Google+ page. He wrote:


Google Panda Goes Into Hiding: No More Official Confirmations

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Google Panda Hiding
Google Panda Hiding
On Friday I reported at Search Engine Land that Google will no longer give us confirmations or more details on future Panda updates.

Why? Google no longer plans to push out manual Panda refreshes, all future ones should be part of Google's rolling updates. So Google told us at Search Engine Land:

I don't expect us to tweet about or confirm current or future Panda updates because they'll be incorporated into our indexing process and thus be more gradual.

Honestly, I prefer it that way. There is so much stress for me to get Google to respond and give confirmations on these updates. I feel it on both ends. You guys, the SEOs and Webmasters want the confirmation. Google is not always eager to give them to me.

So now, with Panda, I won't have to worry about it anymore.

For Webmasters not knowing is never good but if it is part of Google's rolling updates, if you believe that, then there is nothing they can do to really help you there.

Matt Cutts: 301 Redirects Dilute PageRank Equally To Normal Links

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Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects.
Google Toolbar PageRank
The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect when compared to using a normal link.

Matt Cutts squashed this myth that I believe many SEOs thought to be true, today in a video:

He said: The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link. So the myth that you should not use 301 redirects because it will dissipate more PageRank than using a normal link is not valid.

Google Panda Update Version #24, 1.2% Of Search Queries Impacted

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Google Panda Update
Google has announced a new Panda refresh, making this version number 24.

This refresh has a noticeable impact 1.2% of English based queries according to Google.

The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates every 4 weeks or so.

Last week there were significant reports of a Google update, which Google denied.

Here are all the releases so far for Panda:

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Confirmed: A Panda Refresh, Version #23

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Update: Google has confirmed that this is a Panda refresh. This would make it version 23 and it impacted about 1.3% of English based queries.

I should note, I am shocked they pushed out a refresh before the holiday seasons. Last year they promised they would not do a Panda update before the holidays. What a difference a year makes.

A week ago, we reported on some very strong signs of a Google Update last Thursday. Google told us there was no update, not Panda and not anything. Webmasters feel Google is either lying or are clueless

That being said, there are now new reports in the same WebmasterWorld thread of an update hitting a few hours ago in the Google search results.

In the WebmasterWorld thread, here are some of the posts: Looked like something got rolled back to me. My positions have all reverted to where they were last week.
There has been some shuffling overnight (in which my main key term page has gone from page 2 to page 4).

Now it is really early and the reporting tools have yet to report as of this morning, including MozCast, SERPmetrics and Although, since this seems to have been updating early this morning, the tools may not show anything until tomorrow.

Google has confirmed a Panda refresh impacting 1.3% of queries!

Matt Cutts Finally Announces Link Disavow Tool For Google Webmaster Tools

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After months of anticipation, Google’s Matt Cutts, at PubCon in Las Vegas today, finally announced a new tool in Webmaster Tools to disavow links.
Cutts made comments at SMX Advanced back in July, indicating that a tool would be on the way, and it is now here.
In text on the tool itself, Google says, “If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site.”
Here is Cutts talking about it in a new Webmaster Help video:

“You might have been doing blog spam, comment spam, forum spam, guestbook spam…maybe you paid somebody to write some low quality articles and syndicate those all over the place with some very keyword rich anchor text, and maybe Google sent you a message that says, ‘We’ve seen unnatural links to your site or we’ve taken targeted action on some of the unnatural links to your site,’ and so as a result, you want to clean up those backlinks,” Cutts says in the video.
First and foremost, he says, they recommend getting those links actually removed from the web. Of course, that’s easier said than done.
Google says in a help center article:
PageRank is Google’s opinion of the importance of a page based on the incoming links from other sites. (PageRank is an important signal, but it’s one of more than 200 that we use to determine relevancy.) In general, a link from a site is regarded as a vote for the quality of your site.
Google works very hard to make sure that actions on third-party sites do not negatively affect a website. In some circumstances, incoming links can affect Google’s opinion of a page or site. For example, you or a search engine optimizer (SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate our quality guidelines. First and foremost, we recommend that you remove as many spammy or low-quality links from the web as possible.
If you’ve done as much work as you can to remove spammy or low-quality links from the web, and are unable to make further progress on getting the links taken down, you can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.
Update: Google has now put out an official blog post about the tool. In that, Webmaster Trends Analyst Jonathan Simon writes:
If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.
If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow links page. When you arrive, you’ll first select your site.
According to a liveblogged account of Cutts’ speech, he says not to use the tool unless you’re sure you need to use it. He mentioned that Google, going forward, will be sending out more messages about examples of links Google is distrusting. He also says not to disavow links from your own site.
Regarding those link messages, Cutts says in the video that these are only examples of links, and not a comprehensive list.
The tool consists of a .txt file (disavow.txt), with one URL per line that tells Google to ignore the site. You can also use it to block a whole domain by using a format like:
Cutts apparently suggests that most sites not use the tool, and that it is still in the early stages. Given that link juice is a significant ranking signal for Google it’s easy to see why Google wouldn’t want the tool to be over-used.
It can reportedly take weeks for Google to actually disavow links. In a Q/A session, according to the liveblog from Search Engine Roundtable, Cutts said you should wait 2-3 days before sending a reconsideration request after you submit a disavow file. When asked if it hurts your site when someone disavows links from it, he reportedly said that it typically does not, as they look at your site as a whole.
Danny Sullivan blogs that “Google reserves the right not to use the submissions if it feels there’s a reason not to trust them.”
Users will be able to download the files they submitted, and submit it again later with any changes. According to Sullivan’s account, Cutts said the tool is like using the “nofollow” attribute in that it allows sites to link to others without passing PageRank.
That’s good to know.
A lot of SEOs have been waiting for Google to launch something like this for a long time. Perhaps it will cut down on all of the trouble webmasters have been going through trying to get other sites to remove links. At the same time, we also have to wonder how much overreaction there will be from webmasters who end up telling Google to ignore too many links, and shooting themselves in the foot. This will be a different era, to say the least.
Just be warned. Google’s official word of caution is: ” If used incorrectly, this feature can potentially harm your site’s performance in Google’s search results. We recommend that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you. In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool.”
The information Google uses from the tool will be incorporated into its index as it recrawls the web and reprocesses the pages it sees.
Google currently supports one disavow file per site. That file is shared among site owners in Webmaster Tools. The file size limit is 2MB.

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